Grigliata!
When the Milan summertime heats up, we spark up the barbeque in our courtyard garden. Whilst Stefania gets the colours right in the Salad, Andrea is the master with the meat!
One of the perks of having Blue Lagoon in Iceland as a client, was the visit to the thermal spa just outside Reykjavic. Siggi tells Pete where the water comes from!
Being based in Milan means automatic exposure to world of design, especially during design week at the Salone Del Mobile
The Italtel 'Pulsar' telephone was designed by DGI in 1979, and has become an icon of Italian design for that period.
The DMI in DGI In 2009, the Design Management Institute held one of their conferences in Milan, where DGI played host one evening, where delegates could sample real Italian 'aperitivo'. We thought it would be fun to hold a raffle and here Carol pulls out the winning number!
SKI CAD Ever year or so, the designers of Milan are all invited to join the SKI CAD event and show if you can ski better than you can design.
Chinese Partners Our partnership with Beijing based design firm FromD took Pasquale to China to present to one of our joint projects.
Milan is full of cool bars and places to have an aperitivo, one of the best just happens to be round the corner from the DGI studio. Great for a glass of wine.
BOB the Cat : R.I.P. When we first moved into our office 2 years ago, we found ourselves sharing it with a resident cat who soon found himself joining the team.
With every design we make, we aim to create a new and unique identity and we do a lot of research into the values we want the design to communicate, collecting lots of visuals as reference.
Ross De Salvo gives an interview to Leonardo TV, discussing DGI and his many years as a designer based in Milan.
Our Brand Group shows us how big some of their projects have turned out to be.
In helping to stimulate interest in design, DGI played host to young students who where given lessons in the basics, i.e. how to sketch!
Tiziano Scarpa, a well known Italian writer, has written a series of short stories which were inspired by DGI's designs for everyday objects.
In central Minnesota, Pete visited a high school to test some ideas and discuss positioning strategies.
Life in the Courtyard The DGI office has its own oasis, with lawn and water fountain. It comes in handy sometimes, especially during the hot summer months.
Milan is a great location to start doing trend research, the city eats, breaths and lives design. The strong fashion and furniture industries in Italy are often pioneering the design trends which eventually influence other product categories around the world.
Visiting the studio is always a sweet event and if you're lucky, the Food Lab may be testing one of it's new food prototypes which are always in need to test subjects to give their opinion.
On a hot summer's day, there is nothing nicer than taking a picnic on the Parco Sempione, which is just round the corner from the DGI offices.
Even if we have invested in digital prototyping, we still believe in hand made study prototypes or hand crafted foam shapes to explore forms. In our workshop there is always some prototype or model being made.
When DGI moved into its new studio in 2007, we had a big party to celebrate and although we wanted to show the place to our guests, some areas were still out of bounds.
At DGI, Colour Materials and Finishing (CMF) Design is a core part of our work. Here Igor works to coordinate the colour palet of brand design concepts.
No project is too big for DGI!
In promoting young designers, DGI sometimes opens its space during the Salone Del Mobile as a venue to show new products. What you see here was part of show by Caos Creo. http://www.caoscreo.it/
Healthy vegetable smoothies help quench one's thirst in the DGI garden during the hot Milano summertime.
Whilst on secondment to Blue Lagoon Iceland, Igor found time to explore the amazing diversity of landscapes found around the island.
In 1994, Eddie, Sigurdur and Ross, took over the reigns of DGI.
A typical concept design review meeting, with the breadth of ideas mounted on the wall to gain a clear overview of the project status.
Using prototypes to develop ideas and explore functionality. At DGI we believe that the sooner an idea is prototyped the better the understanding of the problems to be resolved.
Whilst visiting clients in London, the DGI team found the largest Nan bread ever.
In 1975, the Tratto Pen was designed by DGI and was destined to become a long standing icon of Italian design. Today the pen is still in production, having sold over half a billion.
Culture night at DGI (another excuse for a barbeque).
During the early Orientation phase on many projects, time is spent understanding the particular tastes and motivations of the target personas.
During one of our social events, we took the theme of "Playing with Red" (DGI's colour) and everything from the decor, food and drink was coloured red. Campari liked the idea and supported the event with a supply of Campari Soda.
when Design Management Institute held their conference in Milan, DGI invited the delegates for an aperitivo in the studio, where they could sample some fine Italian cuisine.